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Thinking About Skipping Keyword Research? Think Again |
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By Robert Ferrall
 Some website owners, particularly the novices who have just enough SEO and marketing know-how to hang themselves, think about skipping keyword research altogether, or at the very least -- waiting until after they've laid out the framework for their website. Either way, this is a dangerous proposition -- there's a reason why keyword research is available today, and website owners who hope to be successful online would be wise to heed this advice: Don't skip the keyword research.
Keyword research should be done now, not later
Keyword research is so important that you should do it before you develop your website, purchase a domain name, or even lock yourself into a particular idea for a website. Yes, before you complete your brainstorming project, provided that you do hash out your plans before you take action in building an online business, you should absolutely perform keyword research.
See, keyword research isn't just about helping you to determine the best keywords for your market; one of its more important features is that it can help you to determine the best market to |
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